Company Info

Company History 

Macro Meats - Gourmet Game was established in 1987. Our vision: to develop kangaroo meat not only as another meat for human consumption [which was used only for pet food at that time], but to promote kangaroo meat's healthy and 100% natural features.

Company director and founder

For over 20 years, Ray Borda has pioneered the global kangaroo meat industry. Working with governments, developing quality control procedures, supporting chefs and educating consumers, he has elevated kangaroo meat from a pet food into a gourmet product for health conscious consumers - in the process building a business with 260 employees.

Ray's main focus is making Kangaroo meat more readily available to the public by way of distribution into every supermarket in Australia.

Education about kangaroo meat in Australia

Although there was not much nutritional information about kangaroo meat available in 1987, we believed that kangaroo meat may in fact be superior to other domestic meats being consumed. Since then, Government Food Laboratories have tested and documented a complete analysis on kangaroo meat.

Initially there was public resistance towards eating kangaroo meat. We attributed this to the fact that we were developing a product that was possibly never considered as a food for human consumption. At that time the Government had no Regulations developed for the hygienic processing of kangaroo meat in Australia. We continually found ourselves in a position where we had to educate the public about the Kangaroo Management Program ( and how the Government implements it ) and the Regulations ( being developed at that time ) before we could even start to promote kangaroo meat. Consumer confidence did not come easily. Macro Meats worked very closely with the Government for many years to assist and guide in the development of Regulations for the Kangaroo Industry.We recognized that in order to survive let alone progress it was essential to have Government controls in place to gain full acceptance by consumers. 

In 1989 we published a booklet which was freely distributed to the public, butchers, supermarkets, the media and even Government Departments.This booklet contained FAQ's about kangaroo meat, the Kangaroo Management Program and recipes. However, in 1989 the only recipes available were mainly for kangaroo tail soup and not much more, so we approached the many Hotels and Restaurants that we supplied and the chefs graciously donated their recipes. We felt that this gave the readers more confidence with kangaroo meat, seeing that these well-known places were using it themselves. The booklet was reprinted in 1996 and has most recently been updated and reprinted again in 2007 and is available through Macro Meats - Gourmet Game direct - please email us for your free copy. 

With persistence, perseverance and a lot of hard work we pioneered a huge change in consumer perceptions towards the benefits of eating kangaroo meat. More importantly, we believe the low fat, low cholesterol and nutritional composition of kangaroo meat compared to other meats, together with the taste and tenderness, have contributed to its increasing popularity.

Over the years we have introduced, developed and tested numerous kangaroo meat primal cuts and value added products as well as various methods of packaging. Some have been successful and some not so; most are still used today. During this period we also exhibited at numerous Trade Shows, around Australia and overseas, cooking and promoting kangaroo meat to raise the awareness of the kangaroo industry. We have also been involved in many Australian and International media programs for the same reasons.

We still maintain an active commitment in the responsible development of the Kangaroo Industry in Australia.We work closely with Government Departments to ensure the Regulations in kangaroo harvesting and processing deliver the highest standard and the "worlds best practice" principals in animal welfare, conservation management, environmental issues and meat safety.

Today, Macro Meats controls the world's largest retail distribution of wild game kangaroo meat. We are the exclusive supplier to Australia's supermarket chains and a major exporter. To cope with demand, we are about to start a $7.3 million processing facility upgrade to double our capacity.

Exporting our meat

Since 1987 Macro Meats have grown to become Australia's largest supplier of kangaroo meat to the food service industry and is a recognized leader in its field. In 2008, Macro Meats full range of Retail Ready products are a familiar item in all major supermarket chains in all States of Australia, as well as being on menus in hotels, restaurants and cafes. We also export to many countries around the world.